Congrats Coach Alex!

Speaking from experience, it is hard to put it all on the line and follow your dreams.  But the rewarding feeling of opening on day 1 and beyond is well worth it!  And after seeing Coach Alex's smiling face yesterday morning at his new coffee shop on Piedmont Ave. in Oakland, I know he is no exception. 

Alex's shop, Snow White Coffee (formerly Snow White Cleaners) has now been open for a couple of days and already boasts seven 5 star yelp reviews.  And, having visited him in person, I am happy to report he has earned each and every one.  In 4 short months Alex has transformed a cleaners into his very own 400 sq. feet of happiness.  Way to go Alex!

IMG_5586.JPG

Until Alex is more settled, you'll have to head across the bridge to hear his booming voice.  I hope you can all go give him a high five and raise a cup of joe in his honor in person.  I hope to see you there!