Congrats Coach Alex!

Speaking from experience, it is hard to put it all on the line and follow your dreams.  But the rewarding feeling of opening on day 1 and beyond is well worth it!  And after seeing Coach Alex's smiling face yesterday morning at his new coffee shop on Piedmont Ave. in Oakland, I know he is no exception. 

Alex's shop, Snow White Coffee (formerly Snow White Cleaners) has now been open for a couple of days and already boasts seven 5 star yelp reviews.  And, having visited him in person, I am happy to report he has earned each and every one.  In 4 short months Alex has transformed a cleaners into his very own 400 sq. feet of happiness.  Way to go Alex!


Until Alex is more settled, you'll have to head across the bridge to hear his booming voice.  I hope you can all go give him a high five and raise a cup of joe in his honor in person.  I hope to see you there!