United Barbell to host Muscle Activation SF

We interrupt our normal Food for Thought posts to make an exciting announcement!  Starting this week, we will be housing MAT services for UB athletes on Fridays by partnering with Muscle Activation SF!  Read below to learn about MAT services and Julia, the practitioner you will be seeing at UB!

What is MAT?

Muscle Activation Techniques® (MAT) is a specific and unique process for evaluating an individual’s ability to produce efficient muscle contraction. In a nut shell, our goal is to make sure that every muscle can contract on demand when your body needs it to perform. Technically speaking, we utilize a static assessment, active range of motion screening, muscle testing and precise force application techniques to identify and activate the appropriate muscles. We consistently find that when muscles are "activated" that the body moves more freely and clients feel both stronger and more flexible. We also find that when the body moves better that subjective complaint like aches and pains often diminish fairly quickly.

The client journey begins with a very detailed 90-minute assessment (some treatment) followed by 4-6 55-minute follow up sessions. Most clients feel significant progress has been made at this point and move to a maintenance schedule and some choose to continue working on these or other issues. We are very transparent and upfront, and meet you where you are.

For more information, please email info@muscleactivationsf.com and we will be happy to answer any questions or book you for an appointment.



Julia Joines MATcs, CPT

Julia grew up in the countryside of North Carolina. Her dad was a coach and taught her the of love being an active individual. She’s participated in dance, gymnastics, volleyball, horseback riding, hiking, rock climbing, and skydiving.  Eventually, she came to have a passion for Equestrian. Over a ten year span, Julia was able to train with some of the top international riders up to the Olympic level. 

Julia first experienced M.A.T. when she was having serious back pain from riding. She was treated and within two days her back pain was gone. The next few years were spent on educating herself and working with different types of athletes in order to learn how to train the body as a whole. Currently, Julia loves strength and functional training, water sports, and hiking with her dog. She has a commitment to education and hard work in order to help you achieve your best self.


  • Muscle Activation Techniques Certified Specialist
  • National Council of Certified Personal Trainers
  • Advanced Sports and Exercise Nutritional Advisor, The Health Sciences Academy UK
  • Bachelor’s Degree – Equestrian Studies, University of Findlay
  • Associate’s Degree – Equine Technology, Martin Community College
  • Horse Breeding Management, North Carolina State University


  • Postural Correction
  • Professional/ Competitive Athletes and Equestrians
  • Strength Development
  • Nutritional Advising